REEDS Jewelers
Family-owned jewelry chain with locations across the Southeast. Authorized dealer for Tudor, TAG Heuer, and other prestigious Swiss watch brands.
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Customer Reviews (59)
Bought a Tudor Black Bay 58 from REEDS in Wilmington and the experience was great. The sales associate was super friendly and knew the movement inside and out. Paid with my Visa and was out the door in 30 minutes. Love this watch.
My first luxury watch purchase and REEDS made it so comfortable. Got a TAG Heuer Carrera and the staff was patient with all my beginner questions. They even explained how to wind it properly. Great customer service.
Good experience at REEDS. Picked up a Breitling Colt Automatic. Fair price and the staff was helpful. Only giving 4 stars because they didn't have the exact dial color I wanted in stock. Had to settle for black instead of blue.
REEDS is the best watch dealer in the Wilmington area. Got a Tudor Pelagos and they gave me a fair trade-in on my old Hamilton. The whole deal took maybe 45 minutes. Professional and straightforward.
My fiancé bought my engagement gift here - a beautiful Tudor Royal in rose gold. The REEDS team helped him pick the perfect size and even included a special gift box. The rose gold with the blue dial is absolutely stunning.
The watch I got is fine - a TAG Heuer Formula 1 - but the whole process felt a bit disorganized. Had to wait 30 minutes past my appointment time and then the sizing took another 40 minutes. Staff was nice enough but seemed overwhelmed.
REEDS has a beautiful store in Wilmington. The watch section is well-curated with Tudor, TAG Heuer, and Breitling. Got a Tudor Black Bay Steel and the grey dial is gorgeous. The associate was enthusiastic and knowledgeable.
Drove from Raleigh to Wilmington specifically for the Tudor selection at REEDS. Was not disappointed. They had six different Black Bay variations in stock. Went with the Burgundy and it's become my favorite watch.
Bought a Breitling Avenger for my husband online from REEDS. Shipping was fast and secure. Watch was authentic with all papers. Taking off one star because the website photos didn't accurately show the watch's true color.
What a wonderful experience. I walked in not knowing anything about watches and walked out with a gorgeous TAG Heuer Link. The staff was so patient and educational. They never made me feel silly for asking basic questions.
Ordered a Tudor over the phone and was told it would ship in 3 days. Two weeks later, still no watch. Called multiple times and kept getting different answers. Eventually got it but the communication was terrible. Watch is fine though.
REEDS is my go-to for watch gifts. Got my dad a Breitling Navitimer 8 for his retirement. The team helped me pick something special and even included a card congratulating him on 35 years of work. Such a nice touch.
Found a hard-to-find Tudor Black Bay GMT at REEDS when every other dealer in the Carolinas was sold out. Price was MSRP, no markup. The sales associate even threw in a spare NATO strap. Will definitely be back.
Good experience buying a TAG Heuer Aquaracer. The watch is beautiful and authentic. REEDS is a solid dealer. Only reason for 4 stars is their inventory on the website isn't always accurate - had to call to verify stock.
Bought my first Tudor from REEDS - a Black Bay Pro - and I couldn't be happier. The sales team was knowledgeable about the MT5652 movement and the watch's specs. Paid via bank wire and the whole process was smooth.
REEDS treated my husband and me like royalty when we came in to look at Breitlings. We spent over an hour trying on different models. Ended up with the Chronomat and they gave us a nice discount for paying cash. Great dealer.
Went in to get my Breitling serviced and was quoted one price but charged significantly more when I picked it up. They said additional work was needed but didn't call me to approve it first. Watch runs fine but the billing was unexpected.
Got a Tudor Pelagos FXD as a retirement gift for my husband. REEDS was super accommodating - they even let me bring in a photo of his old Navy diver's watch to find something similar. The FXD is perfect. Thank you REEDS!
REEDS in Wilmington has a surprisingly good luxury watch section. Picked up a TAG Heuer Monaco and the associate knew the entire history of the Steve McQueen connection. That kind of passion makes a difference. Great purchase experience.
Bought a Breitling Superocean for our anniversary. Watch is perfect, authentic with full warranty. REEDS is a good dealer. Minor complaint: the store was understaffed when I visited and I waited a while for help.
The staff at REEDS went above and beyond. I needed a Tudor Black Bay quickly for a surprise gift and they expedited everything. Had it wrapped and ready within an hour. My son's face when he opened it - priceless!
Second Breitling purchase from REEDS and both have been excellent experiences. This time an Avenger II Seawolf in yellow. The bold color is amazing and the build quality is Breitling at its best. REEDS always delivers.
Decent store but the trade-in value for my old TAG Heuer was really low. I understand they need to make a margin but the offer was about 40% below market. Ended up keeping my old watch and just buying the new Tudor outright.
REEDS has a family feel that you just don't get at bigger retailers. They remembered me from my first visit two years ago. Just picked up a Tudor Black Bay Chrono and the experience was just as good as the first time.
My husband bought me a TAG Heuer Carrera for our 10th anniversary from REEDS. The rose gold with the mother of pearl dial is absolutely gorgeous. The staff helped him pick the perfect women's model. I wear it every day.
Solid experience buying a Breitling Premier. Fair price, quick sizing, all documentation in order. REEDS is a legit authorized dealer. Would shop here again. One small issue: their website needs better search functionality.
Visited REEDS while on vacation in Wilmington and was blown away by their watch collection. The Tudor section alone is worth the visit. Got a Black Bay 32 for my wife and she loves the size and the blue dial. Perfect vacation souvenir.
REEDS sourced a Tudor Fastrider for me when nobody else could find one. Called three other dealers first with no luck. REEDS had it at their store within a week. The black ceramic bezel is stunning. Outstanding service.
Had a poor experience with their customer service after a purchase. The clasp on my new TAG Heuer was loose and when I took it back they said it was normal. Had to insist they look at it again. They eventually fixed it but it was a hassle.
REEDS is my trusted dealer for all things Tudor. Just picked up a Pelagos 39 and it fits perfectly. The titanium case is so light I forget I'm wearing it. The staff sized the bracelet in about 10 minutes. Quick and painless.
Got my son a TAG Heuer Autavia for his 21st birthday. REEDS made it special with a personalized engraving and beautiful gift wrapping. My son was so moved. The watch is stunning and the service was exceptional.
Good dealer with a nice selection. Bought a Breitling Colt Skyracer. Price was fair and the watch is exactly what I wanted. Minor issue: had to call twice to get my warranty paperwork mailed to me after the purchase.
REEDS is the main reason I got into watches. Their Tudor display is incredible and the staff's enthusiasm is contagious. Just bought my third Tudor from them - the Ranger. The field watch aesthetic is perfect for everyday wear.
My family has been shopping at REEDS for decades. They've sold watches to my parents, my siblings, and now me. Got a gorgeous TAG Heuer Carrera Twin-Time and the blue dial catches light beautifully. A Carolina tradition.
Store is nice and they have a decent selection but I felt like I was being steered toward certain models. I specifically asked about Tudor divers but the salesperson kept showing me TAG Heuers. Not sure if it was a commission thing.
Bought a Breitling Endurance Pro in bright orange and I absolutely love it. REEDS had the full color range available which was nice. The associate was super helpful without being pushy. Great shopping experience in Wilmington.
REEDS went out of their way to find me a specific Tudor Heritage Ranger. Called three of their locations and had it transferred to Wilmington for me. That level of effort is why I keep coming back. The watch is perfect.
Bought a TAG Heuer Professional 200 for daily wear. Good price, authentic watch. REEDS is a reliable dealer. The only thing I'd change is their hours - wish they were open later on weekdays for those of us who work.
The team at REEDS Wilmington made my 50th birthday special. My wife worked with them to get me a Tudor Black Bay Fifty-Eight in navy. They even arranged for a surprise reveal at the store. I was completely shocked. Best birthday ever!
Third purchase from REEDS and each one has been better than the last. This time a Breitling Superocean Heritage II with the mesh bracelet. The orange dial is eye-catching. REEDS prices are fair and the service is always excellent.
The store itself is nice and the watches are great but I had trouble reaching anyone by phone. Called four times over two days to ask about a specific Tudor model and kept getting voicemail. Eventually got through but it shouldn't be that hard.
REEDS has the best Tudor selection in eastern North Carolina. Period. They had the Black Bay Blue in stock when three other dealers said it was backordered. Paid with my debit card, quick and easy. Very satisfied customer.
Got my daughter a TAG Heuer Aquaracer for her graduation from UNCW. The staff at REEDS was so sweet - they even wrote a congratulations card. The watch is beautiful and my daughter wears it proudly. A wonderful milestone gift.
Good experience buying a Breitling Aerospace. REEDS had it in stock and the price was fair. The salesperson was knowledgeable about the SuperQuartz movement. Would have given 5 stars but the bracelet adjustment took a bit long.
REEDS is the only place I'll buy watches. Family-owned, honest, and they really care about their customers. Just bought a Tudor Glamour Date+Day and the rose gold with black dial combo is stunning. Thank you REEDS for another great experience!
Went in for a watch battery replacement and they told me it would be $75. Seemed steep for a basic service. Got it done at a local watchmaker for $20 instead. I'd consider buying a watch here but their service pricing is high.
REEDS is the best place to buy a watch in the Carolinas. Just picked up a Tudor Black Bay Fifty-Eight in green. The green bezel is absolutely gorgeous in person. The staff was fantastic and the price was at MSRP with no games. Perfect!
REEDS made our anniversary unforgettable. My husband surprised me with a TAG Heuer Carrera with diamonds on the dial. The sparkle is incredible. The REEDS team apparently helped him pick it out and they nailed it. Best husband ever, best jeweler ever!
I had to return a watch because it wasn't what I expected based on the online description. The return process took over three weeks for the refund to process. The staff was apologetic but that's way too long for a credit card refund.
Drove from Myrtle Beach to REEDS in Wilmington for their Breitling selection. They had the Avenger B01 Chronograph 44 in stock. Paid via bank wire to save on credit card fees. The whole process was smooth and professional.
Bought a Tudor Style for everyday wear. Nice watch, fair price. REEDS is a good option for watches in the Wilmington area. The boutique section is well-lit and the watches are beautifully displayed. Would recommend to anyone in the area.
REEDS is a Southeast gem. Got a Tudor North Flag and it's one of the most unique watches in their lineup. The sales associate actually owned one himself and gave me the real owner's perspective. That's the kind of insight you can't get online.
REEDS has earned a customer for life. Third watch from them - a Breitling Premier B01 Norton Edition. They always have hard-to-find pieces and their prices are fair. The staff remembers you and treats you right every time.
I've bought jewelry and watches from REEDS for 20 years. They always treat me like family. My latest purchase was a TAG Heuer Link Lady with a mother of pearl dial. Exquisite. They even cleaned my other watches for free while I waited.
The buying experience was fine but I had to follow up multiple times to get my warranty registration sorted out. Apparently there was a paperwork mix-up on their end. Took about a month to resolve. The Tudor watch itself is great though.
Good experience purchasing a Tudor Royal online. Shipping was prompt and the watch was well-protected. Authentic with all documentation. The only suggestion I have is better product photos on the website - the actual watch looks better than the photos!
REEDS was the only dealer in North Carolina with the Tudor Black Bay Chrono in stock. I called everywhere. Drove 3 hours to get it and it was absolutely worth it. The sales team was ready for me when I arrived. First class.
Bought a Breitling Galactic for my wife from REEDS. She loves the mother of pearl dial and the diamonds on the bezel. The staff was so sweet and patient while she tried on different sizes. Great selection of women's watches too.
REEDS knows how to treat customers. I came in just to browse and walked out with a TAG Heuer Carrera Calibre Heuer 02. The sales associate was so passionate about the in-house movement that I couldn't resist. No regrets!