Long's Jewelers

Boston, MA Est. 1878
4.3 (41 reviews)

New England's family-owned luxury jeweler since 1878. Operates six locations including a dedicated Rolex Boutique and Patek Philippe Showroom on Newbury Street in Boston.

Rolex Patek Philippe Tudor Cartier Omega Grand Seiko
4.3
41 reviews

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Customer Reviews (41)

Long's has been Boston's best kept secret for watches. Picked up a Rolex Submariner here and the whole experience was great. Fair price and the sales team actually knows watches.

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Nelson A.

Bought a beautiful Omega Seamaster from Long's. The store has a classic New England vibe - elegant but not stuffy. Staff was helpful and patient. Good selection for a local jeweler.

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Opal B.

Got engaged and bought the wedding bands here. While I was at it, treated myself to a Tudor Black Bay. One stop shopping at its finest. They made the whole day special.

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Preston C.

Watch selection is good but somewhat limited compared to bigger dealers. Found a nice Tag Heuer but they didn't have the exact model I wanted. Had to order it and wait about 2 weeks. Fine but not ideal.

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Rhonda D.

Long's serviced my grandfather's vintage Omega and did an incredible job. The watchmaker was meticulous and clearly loves what he does. Watch runs perfectly now. Truly craftsman-level work.

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Seymour E.

Bought my husband a Rolex Datejust for our 25th anniversary. Long's made it easy - helped me pick the right size and dial without making me feel clueless. He wears it every single day.

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Tricia F.

Solid local jeweler with a decent watch selection. Got a Breitling Colt here. Price was competitive and the service was friendly. Nothing fancy but reliable. That's what matters.

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Ulysses G.

I love that Long's is family-owned. You can tell they care about their reputation. Bought a Cartier Tank Francaise and the whole experience felt personal. Not just another transaction.

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Vivian H.

Brought my watch in for a simple battery change and it took over a week. Seemed like a lot for something most places do while you wait. Staff was apologetic but still. Probably won't go back for service.

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Winston I.

Long's carries Grand Seiko which is hard to find in brick and mortar stores. Got to try on the Snowflake in person and it was love at first sight. Bought it on the spot. Beautiful watch, great dealer.

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Xena J.

Needed a watch for my daughter's college graduation and Long's came through. Got her a beautiful Omega Constellation in stainless steel. She cried when she opened it. Perfect gift.

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Yancy K.

Good experience trading in my old Rolex for credit toward a new one. They gave me a fair price for the trade. New watch is stunning. Process took a bit longer than expected but worth it.

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Zelda L.

Long's has been around forever and it shows - they know what they're doing. Professional, no-pressure environment. Bought an IWC Mark XX and couldn't be happier with the watch or the service.

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Aldo M.

The staff here genuinely cares about matching you with the right watch. I came in looking at Rolexes but they suggested a Tudor that was actually perfect for what I needed. Honest advice wins my loyalty.

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Beryl N.

Store is nice but I felt like they were pushing me toward more expensive options. I had a budget and they kept showing me pieces above it. Eventually got what I wanted but it took some firmness on my part.

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Carlos O.

My family has been shopping at Long's for three generations. Just bought my son his first real watch here - a Hamilton Khaki Field. They made it feel like a rite of passage. Special place.

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Della P.

Good selection of pre-owned watches at fair prices. Got a nice Omega Speedmaster Reduced for a great price. Condition was honestly better than I expected. Would check their used inventory again.

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Efrain Q.

Long's repaired my vintage Cartier that two other shops said couldn't be fixed. Their watchmaker is a wizard. Charged a fair price too. Forever grateful to this place.

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Faye R.

Purchased a Rolex Oyster Perpetual 41 here. They had the exact dial color I wanted in stock. Quick, easy transaction. Paid with a personal check (they know me) and walked out with the watch. Old school service.

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Garth S.

Nice boutique. Got a Longines Master Collection Chronograph. Good price and they sized the bracelet for free. Staff was friendly and knowledgeable. Solid local option for watch buyers in Boston.

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Helene T.

Long's treats every customer like family regardless of how much you're spending. I bought a modest Tissot and got the same level of attention as the guy next to me buying a Rolex. Respect.

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Ira U.

Got my retirement gift here - a beautiful Jaeger-LeCoultre Reverso. The staff helped make the occasion special with champagne and a handwritten card. It's these little touches that set Long's apart.

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Jana V.

Decent experience but their online presence is pretty weak. Hard to see what they have in stock before visiting. Would be nice if they updated their website more regularly. Store visit was good though.

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Karl W.

Long's sized my new Omega bracelet perfectly. I've had bad experiences at other places where they scratched the links. These guys are careful and precise. Will only trust them with my watches from now on.

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Lucille X.

Good jeweler with a nice watch department. Bought a Panerai Luminor Base Logo. Fair price and the staff was professional. Only wish they had a bigger selection of Panerai models.

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Miles Y.

Bought a Zenith Chronomaster Original here. Gorgeous watch and the price was competitive with online dealers. Staff was professional and not pushy. Good experience overall.

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Carmen O.

Bought my wedding watch here - a Cartier Ballon Bleu. The team helped me pick something that goes with my engagement ring. They noticed details I would have missed. So thoughtful.

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Nora Z.

Long's is one of those rare jewelers that actually stocks interesting watches, not just the usual suspects. Found a cool Oris Big Crown ProPilot here that I hadn't seen anywhere else. Glad I stopped in.

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Omar A.

Nice store, good service. Got a Bell & Ross BR 03-92. They didn't have a huge selection of the brand but the model I wanted was in stock. Fair price and smooth transaction.

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Paula B.

Just moved to Boston and found Long's. Great first impression. Professional, knowledgeable, and fair pricing on a beautiful IWC Portugieser Automatic. They've earned a new loyal customer.

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Byron N.

Had a gift card and tried to use it but there was some confusion about the terms. Took multiple visits to sort out. Eventually got it resolved but it shouldn't have been that complicated.

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Quinn C.

Long's appraised my vintage Rolex collection accurately and fairly. They clearly know vintage watches. Ended up selling two pieces to them and used the credit for a new Omega. Great experience.

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Rene D.

Found a gorgeous pre-owned Rolex Datejust 36 with a beautiful blue dial. Long's pre-owned inventory is worth browsing. They authenticate everything and stand behind what they sell.

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Sasha E.

Long's helped me find the perfect anniversary gift for my husband - a Rolex Explorer. They even arranged engraving on the caseback. He was blown away. Thank you Long's for making it special!

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Audrey M.

Bought a Tudor Pelagos for diving. Long's staff actually knew the specs and could talk about the titanium case and ceramic bezel. It's refreshing to deal with people who really know the product.

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Trent F.

Nice family-owned business. Got a Seiko Presage Cocktail Time. The staff was sweet and wrapped it beautifully for my anniversary. Price was same as online but the personal service made it worth it.

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Una G.

Good experience buying a pre-owned Omega here. They were transparent about the watch's condition and history. Fair price. Just wish they had more photos on their website for browsing before visiting.

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Zach L.

Long's is the only place I trust with my watches. Buying, servicing, trading - they handle it all with integrity. Just bought my third watch from them. A Breitling SuperOcean. Love it.

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Victor H.

Store is nice but parking in that area of Boston is terrible. The watch buying experience was fine - got a nice Tag Heuer - but factor in an extra 20 minutes just to find parking.

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Wendy I.

Long's exceeded my expectations. Bought a Nomos Metro for my wife and the staff made the whole experience delightful. Even followed up a week later to see how she liked it. A+ customer service.

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Xavier J.

Great local jeweler. Their watch department might not be the biggest but what they have is curated well. Got a Sinn 556i here and it's become my daily wearer. Thanks Long's!

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Yvonne K.