Fink's Jewelers

Roanoke, VA Est. 1930
4.9 (50 reviews)

Family-owned Virginia jeweler and authorized dealer for Rolex, Tudor, Breitling, and TAG Heuer. Multiple locations across Virginia.

Rolex Cartier Breitling TAG Heuer Tudor
4.9
50 reviews

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Customer Reviews (50)

Bought my first Rolex at Fink's in Roanoke and it was an amazing experience. The Submariner Date was exactly what I wanted. The staff was friendly, knowledgeable, and not pushy at all. They even gave me a nice discount since I paid cash.

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Jared M.

Fink's is a Virginia institution for a reason. Got my husband a Tudor Black Bay for Christmas and the whole process was smooth. They gift-wrapped it beautifully and even followed up after the holidays to make sure he loved it. He does!

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Kara S.

Good experience buying a TAG Heuer Carrera. The sales team was helpful and the price was fair. Only reason for 4 stars is the store was pretty busy and I had to wait about 20 minutes. But once I got helped, it was great.

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Garrett N.

My fiancé got my engagement watch here - a Cartier Tank Française. Fink's helped him pick the perfect size and even engraved a message on the caseback. The staff made the whole process feel special. We're customers for life.

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Lindsey B.

Drove two hours to Fink's because they had a Breitling Navitimer B01 in stock that nobody else within 200 miles had. Worth every minute of the drive. The watch is a masterpiece and the staff treated me like family.

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Tucker W.

The watch is nice but the online ordering process was a bit clunky. Had to call to confirm my Rolex Oyster Perpetual order because the website didn't send a confirmation. Watch arrived fine, just wish the digital experience matched the in-store one.

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Amber H.

Fink's has been my family's jeweler for three generations. Bought my first Rolex Datejust here and the experience was just as good as my dad described. They really care about building relationships with their customers.

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Seth P.

Picked up a Cartier Santos de Cartier for my 30th birthday. The Fink's team made it feel like a real celebration. They even offered me champagne while I tried on different sizes. The medium was perfect. Love this store.

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Melanie R.

Solid purchase experience for a Breitling Superocean Heritage. Fair price, authentic watch with all papers. Took one star off because the sizing took longer than expected - had to wait about 45 minutes for them to adjust the bracelet. Otherwise great.

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Todd F.

Got a Tudor Pelagos FXD for my husband's 40th. Fink's was the only dealer in Virginia that had it in stock. The team was super helpful and even gave us a tour of their watch collection while we waited. First class experience.

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Danielle K.

Had a pretty frustrating experience trying to get my watch serviced here. Brought in my TAG Heuer for a routine service and it took over 10 weeks. Called multiple times for updates and rarely got a clear answer. Watch works fine now but the wait was excessive.

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Grant L.

Bought a beautiful Cartier Ballon Bleu from Fink's. The sales associate was so patient while I tried on multiple sizes and dial colors. Went with the 33mm rose gold and it's perfect. The boutique in Roanoke is really well-stocked.

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Julia C.

Fink's is the real deal. Authorized dealer for Rolex, Tudor, Breitling, and TAG. Got a Breitling Premier B01 Chronograph and the price was competitive with what I found online. Plus I got to try it on first. Can't beat that.

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Dominic E.

Good experience overall. Purchased a Rolex Datejust 36 for my mother's birthday. The team helped me pick the right dial color. Only minor gripe is they didn't have the exact configuration I wanted in stock so I had to wait about 3 weeks for delivery.

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Renee G.

Stopped by Fink's while visiting family in Roanoke. Ended up walking out with a Tudor Black Bay GMT. The red and blue bezel is gorgeous. The staff was super chill and genuinely excited about watches. Wish my local AD was this good.

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Bryce A.

Third purchase from Fink's - a TAG Heuer Monaco. Every transaction has been smooth and professional. They really treat you right whether you're spending $2K or $20K. That consistency is why I keep coming back.

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Edgar D.

Mixed experience. The watch I bought - a Tudor Royal - is great and the price was fair. But the salesperson seemed a bit inexperienced and couldn't answer some of my technical questions. Had to look things up on their computer. Nice enough though.

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Penny J.

Fink's has the best watch selection in the Roanoke Valley. Period. Got a Breitling Avenger II Seawolf and the whole buying experience was first class. They even followed up a week later to make sure everything was good.

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Dean O.

My parents bought me a TAG Heuer Formula 1 from Fink's for my college graduation. The staff helped them pick something sporty yet appropriate for a young professional. I get compliments on it every day. Love this store!

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Tracy S.

Bought a Rolex Explorer here. Great watch, authentic, fair price. The in-store experience was nice. I'm giving 4 stars because the follow-up communication after the purchase was minimal. Would have appreciated a check-in call.

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Troy V.

I can't say enough good things about Fink's. I drove from Richmond to buy a Cartier Panthere and it was worth the trip. The sales associate was incredibly knowledgeable about the history of the Panthere line. Beautiful boutique, wonderful people.

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Miranda P.

Got a Breitling Top Time for a great price. Fink's had it in their clearance section and it was an absolute steal. Brand new with full warranty. The staff was honest about it being a discontinued model and priced it accordingly.

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Perry K.

Went in looking for a specific Rolex model and was told they could get it but it would take 6-8 months. Tried another AD and got it in 3 weeks. I understand allocation issues but the timeline seemed excessive. Nice store though.

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Joanna F.

Fink's came through for me big time. I needed a wedding gift for my groomsmen - three matching Tudor Black Bay 58s. They sourced all three in different configurations within two weeks. My groomsmen were blown away.

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Miles H.

Beautiful Cartier watch, beautiful experience. Got the Santos de Cartier with the interchangeable straps. The Fink's team showed me how the QuickSwitch system works and even included an extra strap. So thoughtful.

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Daphne W.

Good dealer with a solid reputation. Bought a TAG Heuer Aquaracer Professional 300. Fair price, quick sizing, all paperwork in order. Would buy from Fink's again. Only wish their online inventory was more up to date.

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Robin N.

Fink's made my Rolex dream come true. I'd been on a waitlist at two other ADs for a GMT-Master II for over a year. Called Fink's on a whim and they had one available. Drove down the next day and bought it. Incredible!

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Elliot T.

The staff at Fink's truly loves watches and it shows. Spent an hour talking Tudor history with the sales associate before settling on a Black Bay Pro. The boutique atmosphere is warm and welcoming, not stuffy at all.

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Constance M.

Decent experience but I felt a bit rushed during my visit. It was a Saturday afternoon and the store was packed. Got a Breitling Colt but didn't get to spend much time trying on other options. Would go back on a weekday next time.

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Zachary B.

Fink's customer service is top notch. I bought a Rolex Datejust for my wife's 50th birthday and they helped me plan the whole surprise. Even coordinated with my sister to get my wife to the store under false pretenses. She was completely shocked!

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Iris R.

The selection at Fink's is impressive for a regional jeweler. They had TAG Heuer models I couldn't find in DC. Got the Autavia Isograph and the blue dial is absolutely stunning in person. Great pricing too.

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Leona C.

Bought a Tudor Clair de Rose for my wife. She absolutely loves it. The purchase process was straightforward and the staff was friendly. Four stars because the store could use a refresh - the watch section feels a bit dated compared to bigger city ADs.

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Franklin D.

Fink's is a treasure in Roanoke. I bought a Cartier Tank Solo for my daughter's law school graduation. The staff was so warm and genuinely happy to be part of the celebration. They even wrote a handwritten card. Such a personal touch.

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Mae L.

Bought a Breitling Chronomat here after comparing prices at five different dealers. Fink's was competitive and the service was way better than the big city ADs I visited. They also sized the bracelet perfectly on the first try.

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Chester E.

The watch itself is great - a TAG Heuer Link - but I had issues with the return process for a different watch I initially bought and changed my mind about. Took three weeks to process the return. The exchange went smoother though.

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Alberta J.

Found a vintage-inspired Tudor Ranger at Fink's and it's become my daily wearer. The staff was great about letting me compare it side by side with the Black Bay. Went with the Ranger for the field watch aesthetic. No regrets.

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Solomon K.

Fink's handles Rolex repairs and maintenance and they do excellent work. Sent in my 15-year-old Datejust for a full service and it came back looking brand new. The movement was completely overhauled. Reasonable price for factory-level service.

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Vivian S.

Bought a Rolex Air-King as my first luxury watch. Fink's made the experience special without being intimidating. The associate explained everything about the movement and how to care for it. Great first luxury watch experience.

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Stanley P.

Good dealer with fair prices. Got a Breitling Endurance Pro for everyday wear. The sales process was smooth. One thing I'd suggest is more parking - had to park a block away. But the in-store experience made up for it.

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Roland G.

My family has been shopping at Fink's since the 70s. They remember my parents by name. Bought my third watch from them - a Cartier Clash de Cartier watch. The continuity of service across generations is special. Fink's is Virginia royalty.

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Flora H.

Fink's sourced a Tudor Pelagos 39 for me when my local dealer couldn't get one for months. Drove from Charlotte and it was absolutely worth it. The watch is the perfect size and the titanium is so comfortable. Great dealer.

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Reginald M.

Went in for a simple battery replacement on my TAG Heuer quartz and the wait was over an hour with no appointment. Seems like they prioritize bigger purchases over service. The work was fine but I shouldn't need an appointment for a battery swap.

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Myrtle W.

Got a Breitling Premier B15 Duograph and Fink's was amazing. They had to order it but kept me updated every step of the way. The watch arrived in 10 days, exactly as promised. Professional, friendly, and knowledgeable staff.

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Abraham R.

Fink's is the best jewelry store in southwest Virginia, bar none. I've bought watches and jewelry here for years. My latest was a Rolex Lady-Datejust and the service was as wonderful as always. A true family business.

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Lorraine T.

Bought a TAG Heuer Carrera Chronograph from Fink's. Good price, authentic watch, smooth transaction. The store has a solid selection of luxury watches for its size. Would definitely shop here again when I'm in the area.

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Alvin B.

Fink's made buying a Rolex special. The whole family was there when I picked up my new Submariner. The staff took photos, celebrated with us, and made it an event. This is why family-owned businesses are the best. Highly recommend.

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Jerome P.

Outstanding experience from start to finish. The watch was exactly as described and shipping was incredibly fast. Would absolutely buy from them again.

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Alex M.

Really impressed with the level of service. They answered all my questions promptly and the watch arrived in perfect condition. Highly recommend.

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Jordan T.

Second purchase from this dealer and once again everything went smoothly. Fair pricing, honest description, fast insured shipping. Top notch.

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Taylor R.

Bought a watch as a gift and the team helped me pick the perfect one. It arrived beautifully packaged and the recipient was thrilled. Great experience.

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Morgan K.